In 2008, Sexton created an alliance with BNC, one of the nation's leading marketing and communications agencies specializing in entertainment, lifestyle and pop culture. BNC has more than 100 celebrity clients and are pioneers in the field of cause marketing including Bono and Bobby Shriver’s Product (RED) campaign, the Avon Walks For Breast Cancer, and Tanqueray’s Bike Rides Against AIDS. With this alliance, Sexton and BNC will more effectively address the area of corporate social responsibility and sustainability, as consumer spending becomes more influenced by what companies do. This partnership represents a new kind of public relations, community relations, and messaging that goes beyond simple marketing or superficial ‘branding’ to help clients grow reputations built on real deeds and actions.