Pacific Gas & Electric Company
Facing a variety of significant challenges as a result of deregulation, the California energy crisis, bankruptcy, and dissatisfied stakeholders, PG&E retained Sexton to provide brand positioning and crisis management. Working with the company's senior leadership and employees, Sexton assisted PG&E in developing a unique utility-municipality partnership. Implemented over several years, the company’s commitment to transformation along with the Sexton strategy has been enormously successful in making PG&E a national leader and green cities visionary.
